Privacy Policy

Metrili Consulting Inc. ("Metrili," "we," "us," or "our") operates an AI powered front office platform for service businesses. This Privacy Policy explains how we collect, use, disclose, and protect your information when you use our platform, website, and related services (collectively, the "Service").

By using the Service, you agree to the collection and use of information in accordance with this policy.

Account Information

When you create an account, we collect your name, email address, phone number, company name, industry type, and billing information.

Call Data

Our AI receptionist and outbound calling features process voice calls. This includes call recordings, transcripts generated from those recordings, call duration, caller phone numbers, and AI generated summaries of call content.

Important: You are solely responsible for obtaining all required consents before recording calls or using AI powered voice interactions where required by law. This includes compliance with call recording consent laws in one party and two party consent jurisdictions. Metrili provides the recording and AI interaction capabilities, but compliance responsibility rests entirely with you as the customer.

Usage Data

We collect information about how you use the Service, including pages visited, features used, call volumes, booking activity, campaign metrics, and API usage for billing purposes.

Contact and Lead Data

The Service stores contact records, leads, booking details, follow up records, and communication history that you create or that are captured during voice interactions.

• Service delivery: Processing calls, managing bookings, running campaigns, sending notifications, and operating AI features.
• Billing and payments: Processing subscription charges, tracking usage for billing, and managing your account.
• Analytics and insights: Providing operational dashboards, call analytics, and business intelligence within your account.
• Service improvement: Analyzing aggregate usage patterns to improve AI quality, voice recognition accuracy, and platform features.
• Communication: Sending transactional emails (booking confirmations, password resets) and operational notifications.

We do not sell your personal data. We share data only as necessary to operate the Service:

Standard Customers

Data may be processed through trusted third party infrastructure providers required to operate the Service. These include:

• Telephony providers (e.g., Twilio, Vapi) for voice call placement and reception
• Cloud hosting (e.g., Amazon Web Services) for data storage and compute
• Payment processors (e.g., Stripe) for billing and subscription management
• Email delivery (e.g., Resend) for transactional communications
• AI model providers (e.g., Amazon Bedrock, ElevenLabs) for voice AI and language processing

These providers process data solely to perform their services and are bound by their own privacy commitments and data processing agreements.

Enterprise Customers

Enterprise customers may have custom data handling arrangements depending on their agreement with Metrili. Where contractually agreed, data may be subject to additional access controls, processing restrictions, or isolation measures as specified in the enterprise agreement. Contact us for details on enterprise data handling options.

Legal Requirements

We may disclose data if required by law, regulation, legal process, or governmental request, or to protect the rights, property, or safety of Metrili, our users, or the public.

We retain your data for as long as your account is active and as needed to provide the Service. Call recordings and transcripts are retained according to your account settings (default: 365 days). You may request deletion of your data at any time by contacting us.

After account termination, we may retain certain data as required by law or for legitimate business purposes such as resolving disputes and enforcing our agreements.

We implement technical and organizational measures designed to protect your data, including:

• Encryption in transit (TLS) and at rest (AES 256)
• Secure cloud infrastructure with access controls
• Regular security assessments
• Role based access control within the platform
• Audit logging of administrative actions

While we strive to protect your data, no method of transmission or storage is completely secure. We cannot guarantee absolute security.

Depending on your jurisdiction, you may have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Export your data in a portable format
• Withdraw consent where processing is based on consent

Canadian residents have rights under the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation. To exercise any of these rights, contact us at the address below.

Our website uses essential cookies for authentication and session management. We do not use third party advertising trackers. Analytics, if used, are for aggregate usage understanding only.

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website and updating the "Last updated" date. Your continued use of the Service after changes constitutes acceptance of the updated policy.

If you have questions about this Privacy Policy or our data practices, contact us at:

Metrili Consulting Inc.
Toronto, Ontario, Canada
Email: privacy@metrili.com